NFC

The Market Share of NFC Wallet transaction will be less than one tenth of 1%. Do the math yourself!

The Market Share of NFC Wallet transaction will be less than one tenth of 1%. Do the math yourself!

This post explains why the market share of NFC wallet transactions will be less than one tenth of 1% of the entire transaction space at the POS. In a series of recent blogs post, 4-Ventures introduced “The chicken-egg-and-rooster dilemma: NFC Wallets are dead.” The chicken-or-the-egg-dilemma (“which came first, the chicken or the egg?”) has haunted … Weiterlesen

Only 12% of all merchant POS can accept contactless payments via an NFC wallet

Only 12% of all merchant POS can accept contactless payments via an NFC wallet

This blog describes why only 12% of all merchant POS payments can be done via NFC walles payments. This is the “egg-side” of the chicken-egg-and-rooster dilemma: NFC Wallets are dead which I inroduced in my last blog. I cited three funnels for NFC wallet payments to ever to happen 1) The Consumer “Chicken” funnel — how many … Weiterlesen