In the idea cycle, we apply strategic expertise in 5 areas to validate and define your idea in a smart, fast and holistic way.
• Canvas – Describe and evaluate your business model on a single canvas
• Concept – Create one consistent communication concept per client segment
• Case – Model the sales economics of one sales rep in one channel, define how you scale every sales channel and understand the implications of a growth case
• Map – Combine business model, concepts, case and your internal focus on one strategy map
• Roadmap – Align and focus your team on one execution roadmap going forward