The concept puts your business concept for each segment on 1 page. In a 2-day workshop with your key team members, you build a consistent communication concept which you apply for your go-to-market. We jointly write down, discuss and refine
• your vision,
• customers insight,
• what your product is and what it does,
• which benefits it provides and
• what your reasons-to-believe are – meaning why should customers trust you that you can execute on those benefits.