Portfolio

Canvas
Care
Case
Concept
Execution Cycle
Idea Cycle
Marketing
Product
Roadmap
Sales
Strategy Map
Tracking
  • Idea Cycle – Validate and define your idea in a smart, fast and holistic way.

    Idea Cycle – Validate and define your idea in a smart, fast and holistic way.

    In the idea cycle, we apply strategic expertise in 5 areas to validate and define your idea in a smart, fast and holistic way. • Canvas – Describe and evaluate your business model on a single canvas • Concept – Create one consistent communication concept per client segment • Case – Model the sales economics of one sales rep in one channel, define how you scale every sales channel and understand the implications of a growth case • Map – Combine business model, concepts,...

  • Care – Embrace a customer care experience along all care touchpoints

    Care – Embrace a customer care experience along all care touchpoints

    At every customer touch-point, such as the call centre, website or store, the customer experience should be at the forefront of your employee’s minds. Let’s enable a personalized and efficient care strategy for your venture. This builds closely on top of your marketing experience, e.g. deriving the right FAQ or integration instructions, online documentation and - of course - making sure that you have SLAs in place, know how to enforce them with your providers and know how to execute on...

  • Canvas – Describe and evaluate your business model on a single page

    Canvas – Describe and evaluate your business model on a single page

    The canvas shows your business concept on 1 page. Within a single workshop, you • capture your target customer segments, • describe the problems customers in these segments face today • understand alternative solutions they apply today, • nail down the value proposition you offer compared to the existing alternatives, • the solution you apply to solve the problems you face, • the channels you plan to use to sell your product into the target segments, • the revenue and cost streams of your model the key...

    Case – Model the sales economics and build a growth case

    Case – Model the sales economics and build a growth case

    The Case Module validates the economics of your plan bottom-up. We are applying 4 steps. In the first steps we put your key economic assumptions on 1-page and model the pipeline economics for your sales channel. In the second step, we...

  • Concept – Create one consistent communication concept per client segment

    Concept – Create one consistent communication concept per client segment

    The concept puts your business concept for each segment on 1 page. In a 2-day workshop with your key team members, you build a consistent communication concept which you apply for your go-to-market. We jointly write down, discuss and refine • your vision, • customers insight, • what your product is and what it does, • which benefits it provides and • what your reasons-to-believe are – meaning why should customers trust you that you can execute on those...

  • Execution Cycle – Apply state-of-art tools, media, and practices

    Execution Cycle – Apply state-of-art tools, media, and practices

    In the execution cycle, you should apply state-of-art tools, media, and practices in 5 major areas to efficiently and innovatively implement your tactics. • Product - Define right minimum viable product for your life cycle stage • Marketing - Create a true experience around your product • Sales - Make your channels efficient with awesome product media support, sales kits and training • Care - Embrace a customer experience strategy along all care touchpoints • Tracking - Keep tracking and analytics simple and...

    Product – Define the minimum viable product

    Product – Define the minimum viable product

    We recommend to drive your product strategy around the Minimum Viable Product (MVP) concept. An MVP is not a minimal product, it is a strategy and process directed toward making and selling a product to customers. It is an iterative...

    Marketing – Create a true experience around your product

    Marketing – Create a true experience around your product

    Around your product, we focus to build a great experience. We want to make providing a great service to your individual customer central to your venture’s success. Everyone is different and people want companies to recognise this by providing personalised...

    Sales – Build efficient channels with product media support

    Sales – Build efficient channels with product media support

    Based on your bottom-case, we create a sales plan setting profit-based sales targets and defining the sales process also setting quotas and sales forecasts Along the stages of your sales process we develop jointly a sales and media kit for all...

    Care – Embrace a customer care experience along all care touchpoints

    Care – Embrace a customer care experience along all care touchpoints

    At every customer touch-point, such as the call centre, website or store, the customer experience should be at the forefront of your employee’s minds. Let’s enable a personalized and efficient care strategy for your venture. This builds closely on top of...

    Tracking – Keep tracking and analytics simple and realtime

    Tracking – Keep tracking and analytics simple and realtime

    There's one big theme in tracking and analytics: it is tough to maintain a high-quality data system. You have to make sure that you can track the service and financial KPIs of your business on a regular basis. Your service KPIs should be at hand at real-time: • to make your product better, you have to measure user actions (not page views) • to increase conversions, you have to identify where you lose customers in any process, and run experiments to fix issues...

  • Idea Cycle – Validate and define your idea in a smart, fast and holistic way.

    Idea Cycle – Validate and define your idea in a smart, fast and holistic way.

    In the idea cycle, we apply strategic expertise in 5 areas to validate and define your idea in a smart, fast and holistic way. • Canvas – Describe and evaluate your business model on a single canvas • Concept – Create one consistent communication concept per client segment • Case – Model the sales economics of one sales rep in one channel, define how you scale every sales channel and understand the implications of a growth case • Map – Combine business model, concepts,...

    Canvas – Describe and evaluate your business model on a single page

    Canvas – Describe and evaluate your business model on a single page

    The canvas shows your business concept on 1 page. Within a single workshop, you • capture your target customer segments, • describe the problems customers in these segments face today • understand alternative solutions they apply today, • nail down the value proposition you...

    Concept – Create one consistent communication concept per client segment

    Concept – Create one consistent communication concept per client segment

    The concept puts your business concept for each segment on 1 page. In a 2-day workshop with your key team members, you build a consistent communication concept which you apply for your go-to-market. We jointly write down, discuss and refine •...

    Case – Model the sales economics and build a growth case

    Case – Model the sales economics and build a growth case

    The Case Module validates the economics of your plan bottom-up. We are applying 4 steps. In the first steps we put your key economic assumptions on 1-page and model the pipeline economics for your sales channel. In the second step, we...

    Map – Combine your strategy on one map

    Map – Combine your strategy on one map

    The Map neatly summarizes the results of the first 3 steps in a Strategy Map documenting the primary strategic goals being pursued by your team: • Canvas provides the vision how you want to look to your shareholders, • Case provides the...

    Roadmap – Align your team on one execution roadmap

    Roadmap – Align your team on one execution roadmap

    Once your strategy becomes clear, you should take the time and run a roadmap workshop with your key team members. Each of them has to document and present the tactics to excel on the critical success factors relevant for him or her. This ensures your tactics across all areas are consistent, your team builds a common understanding and is aligned going...

  • Marketing – Create a true experience around your product

    Marketing – Create a true experience around your product

    Around your product, we focus to build a great experience. We want to make providing a great service to your individual customer central to your venture’s success. Everyone is different and people want companies to recognise this by providing personalised content at all customer touch points. We apply your defined branding standards, personalization & automation, content management and analytics consistently across sales channels, on the web, for search and ad networks, on video platforms, in social networks, via email and...

  • Product – Define the minimum viable product

    Product – Define the minimum viable product

    We recommend to drive your product strategy around the Minimum Viable Product (MVP) concept. An MVP is not a minimal product, it is a strategy and process directed toward making and selling a product to customers. It is an iterative process of idea generation, prototyping, presentation, data collection, analysis and learning. In any lifecycle stage of your venture, the MVP can mean different things – building a mockup, a pilot or a scalable product. The benefit of this approach is obvious -...

  • Roadmap – Align your team on one execution roadmap

    Roadmap – Align your team on one execution roadmap

    Once your strategy becomes clear, you should take the time and run a roadmap workshop with your key team members. Each of them has to document and present the tactics to excel on the critical success factors relevant for him or her. This ensures your tactics across all areas are consistent, your team builds a common understanding and is aligned going...

  • Sales – Build efficient channels with product media support

    Sales – Build efficient channels with product media support

    Based on your bottom-case, we create a sales plan setting profit-based sales targets and defining the sales process also setting quotas and sales forecasts Along the stages of your sales process we develop jointly a sales and media kit for all your sales channels, e.g. • For sales partners, we can build a partner kit, including contracts and forecast tool • To sell to customers, we create a sales media kit providing information in various degrees of detail answering key customer questions –...

  • Map – Combine your strategy on one map

    Map – Combine your strategy on one map

    The Map neatly summarizes the results of the first 3 steps in a Strategy Map documenting the primary strategic goals being pursued by your team: • Canvas provides the vision how you want to look to your shareholders, • Case provides the financial perspective you have to achieve to be successful, • Concept provides the customer perspective (benefits) which you have to provide to satisfy the external customers demands as well as • the internal perspective (critical success factors) at which you must excel...

  • Tracking – Keep tracking and analytics simple and realtime

    Tracking – Keep tracking and analytics simple and realtime

    There's one big theme in tracking and analytics: it is tough to maintain a high-quality data system. You have to make sure that you can track the service and financial KPIs of your business on a regular basis. Your service KPIs should be at hand at real-time: • to make your product better, you have to measure user actions (not page views) • to increase conversions, you have to identify where you lose customers in any process, and run experiments to fix issues...