4V Blog

The Market Share of NFC Wallet transaction will be less than one tenth of 1%. Do the math yourself!

The Market Share of NFC Wallet transaction will be less than one tenth of 1%. Do the math yourself!

This post explains why the market share of NFC wallet transactions will be less than one tenth of 1% of the entire transaction space at the POS. In a series of recent blogs post, 4-Ventures introduced “The chicken-egg-and-rooster dilemma: NFC Wallets are dead.” The chicken-or-the-egg-dilemma (“which came first, the chicken or the egg?”) has haunted … Weiterlesen

Only 12% of all merchant POS can accept contactless payments via an NFC wallet

Only 12% of all merchant POS can accept contactless payments via an NFC wallet

This blog describes why only 12% of all merchant POS payments can be done via NFC walles payments. This is the “egg-side” of the chicken-egg-and-rooster dilemma: NFC Wallets are dead which I inroduced in my last blog. I cited three funnels for NFC wallet payments to ever to happen 1) The Consumer “Chicken” funnel — how many … Weiterlesen

NFC Wallets are dead: The chicken-egg-and-rooster dilemma

NFC Wallets are dead: The chicken-egg-and-rooster dilemma

Since launching the m-payments startup paybox in 1999, seeing successes and defeats, through selling it and integrating it into Sybase / SAP in 2010, the chicken-or-the-egg-dilemma (“which came first, the chicken or the egg?”) has been constantly haunting me. Responses to this philosophical dilemma have their roots in evolution theory (species change over time via mutuation); … Weiterlesen